PT Piaggio Indonesia further expands the premium availability of its 4 brands in North Sumatra by enhancing the collaboration with Garda Depan Indonesia, with the opening of the 1st Home of Piaggio Group Brands: Piaggio, Vespa, Aprilia and Moto Guzzi in the city of Medan.
Medan, July 7, 2023 - PT Piaggio Indonesia has entered the market of premium and lifestyle automotive in Sumatra Island since 2014 and now expanding its brand availability to 4 premium automotive Piaggio Group’s brands in the first ever Premium Dealer Motoplex 4 Brands in Medan. This opening marks the 56th dealership managed by PT Piaggio Indonesia and continues the success of Motoplex 4 Brands dealerships that previously opened in Greater Jakarta, Yogyakarta, Surabaya, and Bali. This existence also strengthens the company's commitment to consistently providing customer experience and satisfaction for iconic Italian automotive lifestyle brands nationwide.
This market expansion answers the hopes of the North Sumatra Provincial Government to increase the potential of the local automotive industry, focusing on increasing product sales and growing market share. The government also raises concerns about product availability and distributor services to meet consumer needs in its efforts to enhance the automotive sector in the province. Therefore, the opening of the Home of Four Piaggio Group's brands, namely Piaggio, Vespa, Aprilia, and Moto Guzzi, in Medan, will further enrich the growth of the automotive industry in the region through the guaranteed product supply and leading after-sales services.
The newly opened dealership for Piaggio Group brands comes in the form of premium Motoplex that allows customers to see the brands’ spirit and experience, in a single location, the latest product line-ups from Piaggio, Vespa, Aprilia and Moto Guzzi. This outlet also offers pleasant one-stop solutions for premium automotive enthusiasts to consult, purchase and maintain unique Italian motorcycle products in accordance with their individual preferences and characteristics, giving them a whole exciting global overview of the two-wheeler world.
Occupying a strategic location near the Ring Road in the city of Medan, which is close to various shopping centers and commercial entertainment venues, the opening of a new dealership representing Piaggio Group’s brands in Medan is a response to the high interest of local consumers in Piaggio Group's flagship brands. Spanning an area of 450 square meters, this dealership offers customers the freedom to choose and explore a wide range of premium two-wheeled vehicles from the Piaggio Group’s brands, as well as a complete collection of accessories and original merchandise. All these facilities offer an exciting global experience to urban automotive enthusiasts and customers as well as to skilled automotive enthusiasts and adrenaline seeker customers.
Committed to providing customers with more valuable premium retail automotive experience, during the opening of Motoplex 4B Garda Medan, there will be exclusive offers of engine oil and 10% discount for genuine spare parts that are valid from July 6th to August 5th, 2023. Furthermore, the presence of the Motoplex 4 Brands Garda Medan dealership will facilitate access for two-wheeled vehicle enthusiasts in North Sumatra to a complete range of products from the Piaggio, Vespa, Aprilia, and Moto Guzzi brands as well as complete solutions for premium automotive enthusiasts, including 3S services (Sales, Service, and Spare parts).