Piaggio Indonesia Participates in simPATI Motorbaik Adventure 2016
Jakarta, 15 August 2016 - Piaggio Indonesia (PID) supports simPATI Motorbaik Adventure 2016 featuring nine celebrities. During the event, Piaggio Medley 150 ABS, driven by Bisma Karisma, former Sm*sh boyband vocalist, and Moto Guzzi V7II Stone belonging to Imam Darto, presenter of “The Comment” TV show, will cover the 540-kilometer long distance between Jakarta and Yogyakarta in five days.
Initiated by presenter and comedian Ananda Omesh, simPATI Motorbaik Adventure 2016 is a trip for two-wheel enthusiasts who support a social movement to promote safe riding habits by following traffic regulations. In addition, the celebrity participants will also visit several elementary schools during stopovers in a number of cities along the route to hold motivational classes. During the classes organized by Gerakan Indonesia Mengajar, the celebrities-- musician, presenter, and radio VJ--will share their knowledge with the students.
“When we first learned about the idea of holding the Motorbaik from Omesh, we were very excited and told him that we were ready to support the project. We hope that the participation of our Piaggio Medley, Vespa Sprint, and Imam Darto’s Moto Guzzi V7II Stone, could inspire and lend a positive energy to fans of any kind of two-wheelers on the road,” said Andre Sanyoto, Marketing Director of PID.
The other seven celebrity riders taking part in simPATI Motorbaik Adventure 2016 are Ananda Omesh, Tarra Budiman, Gading Marten, Tora Sudiro, Dimas Anggara, Nabila Putri, and Denny Chasmala, who will be riding the Vespa SS 180. All of the activities during the trip are authentic and spontaneous. This is meant to enable two-wheel enthusiasts to relate to this trip and learn the positive lessons from it. All of these activities will also be documented and presented in a series of web stories and videos for use in the safety riding campaign.
“Through simPATI Motorbaik Adventure 2016, we would like to show to the public that touring is not just about how fast we can get to our destination, but also about how much we enjoy the trip, by sharing a positive spirit with communities,” said Ananda Omesh, as one of the initiators and participants of simPATI Motorbaik Adventure 2016.
PID supports simPATI Motorbaik Adventure 2016 by providing Piaggio Medley 150 ABS and Vespa Sprint i-get for use by Motorbaik celebrity riders. Piaggio and Vespa are the only scooter brands that support simPATI Motorbaik Adventure 2016.